inspiredMark on DeviantArthttps://www.deviantart.com/inspiredmark/art/IT-Services-Company-149804417inspiredMark

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IT Services Company

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Description

Client: IT B2B Services Company

Requirement: Complete website redesign and rebuild. Logo supplied.

Comment: Simple dark carbon affair with easy navigation.

EDIT: Few updates added thanks to :iconliquisoft:
Image size
1242x1384px 542.58 KB
© 2010 - 2024 inspiredMark
Comments24
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TheRyanFord's avatar
:star::star::star-empty::star-empty::star-empty: Overall
:star::star::star-half::star-empty::star-empty: Vision
:star::star::star-half::star-empty::star-empty: Originality
:star::star::star-empty::star-empty::star-empty: Technique
:star::star-empty::star-empty::star-empty::star-empty: Impact

I dig darker-themed websites, but typically favor them when working on more artsy websites. For customer-facing websites I don't find it particularly appropriate.
I've learned through a number of marketing channels that people typically prefer lighter-toned websites. It's more inviting and more comfortable for them, and I suspect a lot of this is just due to the implied positivity you get from light colors vs dark colors. It's also better to put blocks of copy on light backgrounds, too, as this type of contrast works best for the human eye.

That all said, this website seems fairly run-of-the-mill. It also looks like a template, considering all of the lipsum going on. My eye is very immediately drawn to the white server pictures, but when I look at them I don't find anything special going on. 3 "server" pictures (they don't really look like that, btw) against a stark white background...it's just too empty. I would love to see a little bit more visual embellishment happening here. Maybe even swap the placement of the servers around to the left, then align the copy to them. They way you fix the split-focus thing going on between the picture and the type.

The logo is also crummy. Just gotta say it bluntly. This client needs a better logo that actually means something. The logo is also lost up there with no contrast to help it pop, but in a way I don't blame you for hiding it. Similarly, all of your black-on-gray links (like "microsoft" in the top-right) are practically invisible. Might as well make it black on black.

Like you said, the navigation is simple, so that works well enough. The Request Callback button stands out a bit too much against the otherwise mundane buttons next to it, though. If I didn't know any better, I would assume your client is selling callbacks. If that's not the case, it might be a good idea to make the main points of sales-driven entry brighter. For example, if your client is selling products on the "Services" page, make sure that button stands out to help drive people to it.

Lastly, I also have to say that the little stock photos being used within the 3 columns are too stock-like. Maybe I'm just jaded. I've just worked in this industry so long that I've tired of the typical stock photo look. I think the public has, as well. The public is more savvy than ever before due to the quantity of imagery they see daily, and so I believe it's better practice to use more natural-looking imagery. Stuff that wasn't taken by a "professional," but certainly not amateurish. Stuff that looks creative and real without looking lame. Dig around on veer.com and you'll see what I'm talking about. Lots of cooler stuff there.

Hope that helps!